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South Korea’s soft power in the era of the Covid-19 pandemic : An analysis of the expert survey in Europe

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Frame of Image f the respective author. The proper form for citing working papers in this series is: Name of author or editor. (Year). Title. Working paper, Freie Universität Berlin, Institute of Korean Studies, Berlin. ISBN: 978-96001-000-5
Korea Focus
South Korea’s Soft Power in the Era of the Covid-19 Pandemic
– An Analysis of the Expert Survey in Europe Seo-Young Cho*1 Eric J. Ballbach Daniela Claus-Kim Hyun Gyung Kim Eun-Jeung Lee Jaemin Shim KDI School-FU Korea-Europe Programme Institute of Korean Studies Freie Univesität Berlin 2020 Abstract: Since the recent outbreak of the Covid-19, South Korea has demonstrated successful pandemic management that can be exemplary to other countries. This paper analyzes how South Korea’s responses to the Covid-19 pandemic has changed the perceptions of the country in Europe. Through a survey conducted with Korea experts in 16 European countries, this paper documents the positive recognition of South Korea’s pandemic management by the European public. Part of the positive appraisal can be attributed to South Korea’s extensive testing, high technology, and the culture of wearing a face mask, while the opinions were more mixed regarding its comprehensive tracking and tracing strategy. Furthermore, the findings of the survey show that Europeans’ overall perception of South Korea has been improved together with its Covid-19 management. This evidence suggests that the country’s success in pandemic management can be an instrument of public diplomacy to enh


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Title South Korea’s soft power in the era of the Covid-19 pandemic
Similar Titles
Sub Title

An analysis of the expert survey in Europe

Material Type Report
Publisher

[Berlin] : KDI-FU Korea-Europe Programme; Institute of Korean Studies, Free University of Berlin

Date 2020-05
Series Title; No KDI-FU Korea-Europe Programme; Korea Focus; Working Paper / 1
Subject Country South Korea(Asia and Pacific)
Europe(Europe)
Language English
File Type Documents
Original Format pdf
Subject Social Development < Health
Holding Institute of Korean Studies, Free University of Berlin (Freie Universität Berlin)
License

Abstract

Since the recent outbreak of the Covid-19, South Korea has demonstrated successful pandemic management that can be exemplary to other countries. This paper analyzes how South Korea’s responses to the Covid-19 pandemic has changed the perceptions of the country in Europe. Through a survey conducted with Korea experts in 16 European countries, this paper documents the positive recognition of South Korea’s pandemic management by the European public. Part of the positive appraisal can be attributed to South Korea’s extensive testing, high technology, and the culture of wearing a face mask, while the opinions were more mixed regarding its comprehensive tracking and tracing strategy. Furthermore, the findings of the survey show that Europeans’ overall perception of South Korea has been improved together with its Covid-19 management. This evidence suggests that the country’s success in pandemic management can be an instrument of public diplomacy to enhance its soft power, for which the government of South Korea currently invests considerable efforts.

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Copyright to papers in this series remains with the authors or their assignees. Reproduction or reposting of texts in this paper can only be done with the permission of the respective author. The proper form for citing working papers in this series is: Name of author or editor. (Year). Title. Working paper, Freie Universität Berlin, Institute of Korean Studies, Berlin