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Globalization of the Korean automobile industry

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Frame of Image fessor Seung-Joo Lee
ABSTRACT
GLOBALIZATION OF THE KOREAN AUTOMOBILE INDUSTRY
By
ISLAMOGLU, Nazim Emre
The objective of this thesis is to understand the trends that changed the automotive industry for the last few years and to analyze how Korean automakers expanded their operations overseas.
Overall automotive industry has been experiencing drastic changes recently. Supply chains, marketing strategies, production process and materials have been redesigned including new technologies of the digital age. There has also been extensive restructuring of the industry as firms reorganized to have greater presence and larger product portfolio in each of the three major producing areas.
Among Korean automakers, Hyundai Motor Company showed a great performance for the last two or three years. While all industry was under recession, Hyundai made great even in the hardest markets. The company has set out a new corporate goal: sales of 1 million cars and trucks a year by 2010. To reach this goal, company started enormous globalization efforts and among these efforts, new production facility in Alabama, U.S. is expected to be the most remarkable one. This new factory may help the company grab a bigger share from the world’s biggest auto market after production starts in 2005.
TABLE OF CONTENTS
1.
INTRODUCTION………………………………………………………….2 1.1 Background and Objective of the Thesis 1.2 Scope of the Thesis 1.3 Methodology of the Thesis GLOBALIZATION TRENDS…………………………………………… 4 2.1 Overcapacity 2.2 Fi


Full Text
Title Globalization of the Korean automobile industry
Similar Titles
Material Type Articles
Author(English)

Islamoglu, Nazim Emre

Publisher

[Seoul]:KDI School of Public Policy and Management

Date 2003
Pages 55
Subject Country South Korea(Asia and Pacific)
Language English
File Type Documents
Original Format pdf
Subject Industry and Technology < Manufacturing
Holding KDI School of Public Policy and Management

User Note

Thesis(Master)