콘텐츠 바로가기
로그인
컨텐츠

Category Open

Resources

tutorial

Collection of research papers and materials on development issues

home

Resources
Industry and Technology General

Print

A study on tourist area life cycle and marketing strategy : Case of Jeju island

Related Document
Frame of Image STRATION
2006 Professor Kwon Jung
ii
ABSTRACT
A STUDY ON TOURIST AREA LIFE CYCLE AND MARKETING STRATEGY - CASE OF JEJU ISLAND By Hyung-Kwan Park
The purposes of this study were ① to illustrate the evolution stage of TALC (Tourist Area Life Cycle) of Jeju Island as a tourist destination, ② to prove a proposition that there are different stages of TALC on various tourism segments within a tourist area, ③ to propose marketing strategies for various tourism segments to extend the life cycle of each tourism segment. In order to accomplish these purposes, this study examined various analysis factors such as tourist arrivals, tourism expenditure, accommodation growth, travel agency growth, tourism dependency and industry structure. Based on these factors, it found that Jeju has been involved in three different stages: development stage for accommodation (condominium and pension house), consolidation stage for visitor arrivals, tourism income, travel agencies, and industry structure, and stagnation stage for accommodation (tourist hotel, tourism dependency). This study also examined the lifecycles of seven different tourism segments on Jeju Island and found the life cycle stages for each different tourism segment: decline stage for the honeymoon tour, consolidation stage for study tours, development stage for golf tours, consolidation stage for family tours, consolidation stage for group tours,
iii
development stage for international meetings and conferences and consolidation stage f


Full Text
Title A study on tourist area life cycle and marketing strategy
Similar Titles
Sub Title

Case of Jeju island

Material Type Articles
Author(English)

Park, Hyung-Kwan

Publisher

[Seoul]:KDI School of Public Policy and Management

Date 2006
Pages 143
Subject Country South Korea(Asia and Pacific)
Language English
File Type Documents
Original Format pdf
Subject Industry and Technology < General
Holding KDI School of Public Policy and Management

User Note

Thesis(Master)