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An empirical study on Korean consumer attitute toward C-to-C e-business

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Frame of Image ofessor Yoon Cheong Cho
Abstract
Korean’s C-to-C e-business has outstanding achievement. In the past five years, Korea’s C-to-C e-market has been growing rapidly. The number of online consumers reached more than 26 million, sixth in the world until April 2003 and Korea has the adoption rate of broadband access to the internet per hundred persons the highest in the world (Organization for Economic Co-operation and Development 2001, 2002). However, it seems that there are not so many studies to analyze Korean consumer attitude toward C-to-C e-business. Based on the consideration, this paper explores consumer attitudes toward C-to-C e-business and provides insights to understand Korea’s flourishing C-to-C e-business market. This study conducted a survey and applied advanced statistics such as factor, ANOVA, and regression to examine Korean consumers’ attitudes toward C-to-C e-market. This study examined relationship between the consumer attitudes and factors such as convenience, price, product, promotion and website design.
Key words: C-to-C e-business, Consumer attitude, Korean e-business
Copy right by Jin Suyan 2009
Dedicated to my parents Jin Xie & Zhao Lianfu
Acknowledgement
I am so lucky that I have studied in KDIschool from where learned the people, culture not only from KOREA, but countries from all over the world. I have learned so much here. Academically it makes me more clearly about my career direction. I realized that there are so many things I want to learn. Persona


Full Text
Title An empirical study on Korean consumer attitute toward C-to-C e-business
Similar Titles
Material Type Articles
Author(English)

Yan, Jin Su

Publisher

[Seoul]:KDI School of Public Policy and Management

Date 2009
Pages 71
Subject Country South Korea(Asia and Pacific)
Language English
File Type Documents
Original Format pdf
Subject Industry and Technology < Entrepreneurship
Holding KDI School of Public Policy and Management

Abstract

Thesis(Master)