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Dynamic capabilities at Samsung Electronics : Analysis of its growth strategy in semiconductors

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Frame of Image Dynamic Capabilities at Samsung Electronics: Analysis of its Growth Strategy in Semiconductors Seung-Joo Lee Professor KDI School of Public Policy and Management sjl@kdischool.ac.kr August 2011 Abstract Samsung Electronics has emerged as the world’s largest memory chip maker with a leading position in the DRAM and NAND flash markets. This paper explores and analyzes the key success factors of Samsung in the semiconductor industry using the dynamic capabilities framework. Based on literature review and case studies, the following five dimensions of dynamic capabilities were identified to explain Samsung’s successful growth in semiconductors: 1) opportunity recognition and entrepreneurial insight by top management, 2) rapid catch-up through technology acquisition and learning, 3) leapfrogging competitors through product and process innovation 4) product line diversification leveraging existing capabilities and resources, 5) resource release through restructuring during the financial crisis. This study provides insights on the growth strategy of a latecomer firm striving for global leadership and illustrates the importance of dynamic capabilities in creating competitive advantage and sustaining growth. JEL Codes: L63, M10, N80 Key words: Dynamic capabilities, Samsung, growth strategy, semiconductors 1 I. Introduction Samsung Electronics has emerged as a world-class competitor in the semiconductor industry, challenging Intel’s global market leadership (See Exhibit 1). Since 1993
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Title Dynamic capabilities at Samsung Electronics
Similar Titles
Sub Title

Analysis of its growth strategy in semiconductors
Material Type Reports
Author(English)

Lee, Seung-Joo

Publisher

Seoul : KDI School of Public Policy and Management
Date 2011-08
Series Title; No KDI School Working Paper Series / 11-07
Pages 35
Subject Country South Korea(Asia and Pacific)
Language English
File Type Documents
Original Format pdf
Subject Industry and Technology < Entrepreneurship
Holding KDI School of Public Policy and Management
License

Abstract

Samsung Electronics has emerged as the world’s largest memory chip maker with a leading position in the DRAM and NAND flash markets. This paper explores and analyzes the key success factors of Samsung in the semiconductor industry using the dynamic capabilities framework. Based on literature review and case studies, the following five dimensions of dynamic capabilities were identified to explain Samsung’s successful growth in semiconductors: 1) opportunity recognition and entrepreneurial insight by top management, 2) rapid catch-up through technology acquisition and learning, 3) leapfrogging competitors through product and process innovation 4) product line diversification leveraging existing capabilities and resources, 5) resource release through restructuring during the financial crisis. This study provides insights on the growth strategy of a latecomer firm striving for global leadership and illustrates the importance of dynamic capabilities in creating competitive advantage and sustaining growth.