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Promoting a policy initiative for nation branding : The case study of South Korea

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Frame of Image ding: The Case of South Korea
DaeYong Choi & Pan Suk Kim
a a b
KDI School of Public Policy and Management, Seoul, South Korea
b
College of Government and Business, Yonsei University, Wonju, South Korea Published online: 24 Jun 2014.
To cite this article: DaeYong Choi & Pan Suk Kim (2014): Promoting a Policy Initiative for Nation Branding: The Case of South Korea, Journal of Comparative Asian Development, DOI: 10.1080/10548408.2014.926804 To link to this article: http://dx.doi.org/10.1080/10548408.2014.926804
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Full Text
Title Promoting a policy initiative for nation branding
Similar Titles
Sub Title

The case study of South Korea

Material Type Articles
Author(English)

Choi, DaeYong; Kim, Pan Suk

Publisher

[London]:Routledge

Date 2014-07
Journal Title; Vol./Issue Journal of Comparative Asian Development:
Pages 25
Subject Country South Korea(Asia and Pacific)
Language English
File Type Documents
Original Format pdf
Subject Government and Law < Public Administration
Holding Routledge

Abstract

How to raise the brand value of Korean products has been seriously considered in recent years by the government as well as commercial firms, and this question has brought a momentum to deal with policy matters on nation branding in Korea. Consequently, the Lee Myung-bak administration (2008–13) took drastic action by establishing the Presidential Council on Nation Branding (PCNB) in 2009 to deal with nation branding. This policy initiative on nation branding was conducted by the Lee administration from February 2008 to February 2013. This paper first reviews and discusses the policy framework for nation branding and the key activities on nation branding, followed by a discussion of achievements and limitations of Korea’s nation branding. The nation branding issue has not been discussed much in the Korean or Asian public policy and public management communities in the past, and this article might provide a useful and timely reference for promoting such discussion.