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Agricultural marketing & distribution

Related Document
Frame of Image  Place where goods are traded ▪ Categorized by criteria ▪ Location : Nam-Dae-Moon market ▪ Product: Grain market, vegetable market ▪ Time: Weekend market ▪ Level: Wholesale market, retail market
/71
4
Basic theory
(cont’d)

Definitions (cont’d)
 Agricultural products ▪ Products by farmers ▪ Characteristics: ▪ Spatially separated and seasonally produced ▪ Bulky and perishable ▪ Heterogeneous quality ▪ Many & small-size producers and consumers
5/71
Basic theory
(cont’d)

Roles of agricultural marketing
 Economic role ▪ Exchange products ▪ Determine(Find) price of products  Role of physical distribution ▪ Storage ▪ Transportation ▪ Handling ▪ Processing
6/71
Basic theory
(cont’d)

Roles of agricultural marketing (cont’d)
 Role of physical distribution (cont’d) ▪ Storage ▪ Function of storage  Create the time utility & bridge time gap between production and a year-round consumption  Adjustment of demand-supply imbalance  Important source of value adding  Contribution to price stabilization ▪ Kind of storage  Working inventory  Seasonal stocks  Carryover stocks  Food reserves /71  Speculative stocks 7
Basic theory
(cont’d)

Roles of agricultural marketing (cont’d)
 Role of physical distribution (cont’d) ▪ Storage (cont’d) ▪ Development of storage technology  Before mid 19th century
 depend on natural storage: sun-drying, salting, smoking
 In the latter 19th century
 develop canning, artificial-drying, freezing techniques
 In the 20th century
 Quick-freezing


Full Text
Title Agricultural marketing & distribution
Similar Titles
Material Type Proceedings
Author(English)

Kim, Sounghun

Publisher

[Daejeon]:Chungnam National University

Date 2015-06
Pages 71
Subject Country South Korea(Asia and Pacific)
Language English
File Type Documents
Original Format pdf
Subject Industry and Technology < Agriculture
Holding CNU; KDI School