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광고산업의 국제경쟁력 제고방안

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Title 광고산업의 국제경쟁력 제고방안
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Material Type Reports
Author(Korean)

이상학

Publisher

서울:대외경제정책연구원

Date 1992-07
Series Title; No 연구보고서 / 92-21
Pages 62
Subject Country South Korea(Asia and Pacific)
Language Korean
File Type Documents
Original Format pdf
Subject Industry and Technology < General
Holding 대외경제정책연구원; KDI 국제정책대학원

Abstract

This paper aims to examine the experiencing in structural transitions according to the Uruguay Round (UR) multilateral negotiations, suggesting strategies to improve the international competitiveness of Korea's advertisement industry.This paper places more importance on dynamic structural changes and Korean characteristics than on the status quo of the Korean advertising industry.The composition of this study is as follows. Section II reviews the current status and structural characteristics of Korea's advertisement industry. Section III predicts the type of multinational companies making inroads into the Korea market by analyzing the changing environment due to liberalization. In this regard, Section IV makes some policy recommendations for Korea to take countermeasures accruing from liberalization.