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2012 Media and communication outlook of Korea

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Message from the President
The broadcasting and communication service industry, which plays a significant role in the g r o w t h of the national economy, is undergoing a huge paradigm shift. The traditional broadcasting and communication service industry is experiencing stagnant growth due to saturation of subscribers and heightened global competition. The changes brought about by the progression of convergence between broadcasting and communication and the introduction of smart phones have not been limited to the network and handset markets. The change is widely influencing the structure of the service market, media consumption behavior as well as the future competitive landscape. While such change has given rise to some conflicts with the existing industrial structure, it is offering new growth opportunities to the stagnant broadcasting and communication market by allowing the industry to release a variety of attractive services. In order to accelerate growth in the broadcasting and communication market, it is important t o have an accurate understanding of the change of the environment. The increasing convergence in the environment has enabled the domestic broadcasting and communication service industry to distribute content independent of platform and network, which has resulted in a overall restructuring in the media industry value chain. Com


Full Text
Title 2012 Media and communication outlook of Korea
Similar Titles
Material Type Reports
Author(English)

Korea Information Society Development Institute

Publisher

Gwacheon:Korea Information Society Development Institute

Date 2011
Pages 94
Subject Country South Korea(Asia and Pacific)
Language English
File Type Documents
Original Format pdf
Subject Industry and Technology < IT
Industry and Technology < Others
Holding Korea Information Society Development Institute