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China's changing consumer market and the policy implications
| Title |
China's changing consumer market and the policy implications
Similar Titles
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|---|---|
| Material Type | Reports |
| Author(English) |
Lee, Jinkook |
| Publisher |
[Sejong] : Korea Development Institute |
| Date | 2016 |
| Series Title; No | KDI Focus / No. 65 |
| Pages | 11 |
| Subject Country | China(Asia and Pacific) |
| Language | English |
| File Type | Documents |
| Original Format | |
| Subject | Economy < General |
| Holding | Korea Development Institute |
| License |  |
Abstract
China’s rural consumer market has exhibited extraordinary growth. Over the past decade, the consumption growth rate and average propensity to consume of rural residents have surpassed those of their urban counterparts, with the former’s consumption patterns becoming increasingly similar to the latter’s. Such a phenomenon prevails in rural areas that neighbor 2nd and 3rd tier cities whose urbanization is progressing rapidly. Accordingly, Korean companies must diversify their products in line with China’s expanding rural markets while further differentiating product composition to satisfy the heterogeneous demands in urban markets. As for the government, efforts must be placed in strengthening the export cooperative system targeting China between domestic manufacturers, distributors (operating in China) and logistics companies.
Resources
중국 소비시장의 변화와 대응방향
2016
/ [세종]
:
한국개발연구원
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