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Disruptive innovation

Related Document
Frame of Image d incompetent?
Electronics
Camera / Film
vs.
MINOLTA
Did digital photography look threatening to Kodak?
To Kodak, digital photography looked
inferior and irrelevant.
1975
1981
Ba
?
nk
2012
ru
pt
KODAK R&D (1982-1991)
Traditional Business (55%)
Digital Imaging (45%)
Overall investment: $ 10 billion
Kodak's problem was NOT the lack of investment in the digital photography. Rather Kodak failed, despite their huge investment in the digital photography, because they pursue it without changing
their existing business model.
T E C H N O L O G Y- M A R K E T I N T E R A C T I O N
Overserved market
Performance
• Product is already much better than good enough • The key metric is not performance any more; rather reliability, convenience, price, etc. become critical.
Technological Development
Performance which the marketplace can absorb Underserved market
• Product is not good enough in terms of performance • So improving performance is the key success factor
Time
W H Y L E A D I N G F I R M S ' S T R AT E G Y DON'T CHANGE
Product development & segment
Premium High margin
DNA of past success
Competition
S U S TA I N I N G V S . D I S R U P T I V E I N N O VAT I O N
성능 Sustaining Innovation
Performance which the marketplace can absorb
Disruptive Innovation
시간
INNOVATION
Sustaining Innovation
Disruptive Innovation
Innovations that make a product or service performance better in ways that customers in the mainstream market already value
Innovations that either create an entirely new m


Full Text
Title Disruptive innovation
Similar Titles
Material Type Proceedings
Author(English)

Kim, Hann Earl

Publisher

Sejong, South Korea : KDI School of Public Policy and Management

Date 2017
Event

Thailand OCSC - The Civil Service Senior Executive Leadership Development Program

Event [Workshop] Thailand OCSC - The Civil Service Senior Executive Leadership Development Program -1st Group-
[Workshop] Thailand OCSC - The Civil Service Senior Executive Leadership Development Program -2nd Group-
Pages 33
Subject Country South Korea(Asia and Pacific)
Language English
File Type Documents
Original Format pdf
Subject Industry and Technology < Science/Technology
Holding KDI School of Public Policy and Management
License