This paper studies the economic effect of the enhancement policy for the fixed book pricing scheme in November, 2014. The enhancement, which prohibits the price discount of more than 10% for every selling books, aims to increase profits of small and mid-size local bookstores, by cutting the online bookstore’s price competitiveness.
Using manually collected data before and after the enhancement policy, the paper examines the change of selling prices, sales amount of books. Moreover, this work also calculates welfare loss of consumers, deadweight loss, and especially transferred amount from online bookstores to offline bookstores. (The rest omitted)
도서정가제의 경제적 효과에 관한 연구(Study on the economic effect of enhanced fixed book pricing scheme)
세종 : 한국개발연구원
|Series Title; No||정책연구시리즈 / 2015-08|
|Subject||Economy < Economic Administration|