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도서정가제의 경제적 효과에 관한 연구(Study on the economic effect of enhanced fixed book pricing scheme)

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Title 도서정가제의 경제적 효과에 관한 연구(Study on the economic effect of enhanced fixed book pricing scheme)
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Material Type Reports
Author(Korean)

조성익

Publisher

세종 : 한국개발연구원

Date 2015-12
Series Title; No 정책연구시리즈 / 2015-08
ISBN 979-11-5932-094-1 (93320)
Pages 114
Language Korean
File Type Documents
Original Format pdf
Subject Economy < Economic Administration
Holding 한국개발연구원; KDI국제정책대학원
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Abstract

This paper studies the economic effect of the enhancement policy for the fixed book pricing scheme in November, 2014. The enhancement, which prohibits the price discount of more than 10% for every selling books, aims to increase profits of small and mid-size local bookstores, by cutting the online bookstore’s price competitiveness.
Using manually collected data before and after the enhancement policy, the paper examines the change of selling prices, sales amount of books. Moreover, this work also calculates welfare loss of consumers, deadweight loss, and especially transferred amount from online bookstores to offline bookstores. (The rest omitted)