콘텐츠 바로가기
로그인
컨텐츠
  • HOME
  • SEARCH
PLUS Text Size MINUS RESET
FACEBOOK TWITTER Linked In

Category Open

Resources

tutorial

Collection of research papers and materials on development issues

home

Resources
Economy Trade
Industry and Technology IT
Government and Law Public Administration

Print

Korea’s e-commerce exports to China : Direction for corporate strategy and government policy

Related Document
Frame of Image nt Policy
Min Jung Kim, Fellow at KDI
On the back of the emerging trend in global cross-border e-commerce, Chinese crossborder online shopping has exhibited extraordinary growth. This phenomenon provides Korean manufacturers and e-commerce platforms with invaluable opportunities to expand into a broader market via e-commerce exports. Accordingly, future strategies should focus on attracting new Chinese consumers, building a powerful brand image and improving product quality and post-purchase services, while taking full advantage of the popularity of the Korean Wave. Meanwhile, the government must step up policy efforts such as improving e-commerce export statistics, simplifying logistics and clearance procedures, and building Chinese consumers΄ trust.
Ⅰ. Introduction
China’s e-commerce has recently witnessed extensive growth, reaching 12.3 trillion yuan (2,103 trillion won) in gross merchandise value (GMV) in 2014, owing to the nation’s economic growth and internet dispersion. With China’s internet penetration rate hovering at around the 50%-mark and the government’s eagerness to promote e-commerce
* This article is written based on Kim, Min Jung, “China’s E-Commerce Growth and Korea’s Opportunities: E-Commerce Exports,” in Kyungsoo Choi (ed.), Structural Changes in the Chinese Economy and Opportunities for Korea, Korea Development Institute, 2015 (in Korean)(forthcoming issue).
KDI FOCUS
2
This study conducted a survey on Chinese cross border online shoppers’ experiences of


Full Text
Title Korea’s e-commerce exports to China
Similar Titles
Sub Title

Direction for corporate strategy and government policy

Material Type Articles
Author(English)

Kim, Min Jung

Publisher

Sejong : Korea Development Institute

Date 2016-03
Series Title; No KDI FOCUS / No. 64, eng.
Pages 10
Subject Country China(Asia and Pacific)
South Korea(Asia and Pacific)
Language English
File Type Documents
Original Format pdf
Subject Economy < Trade
Industry and Technology < IT
Government and Law < Public Administration
Holding 한국개발연구원; KDI국제정책대학원
License

Abstract

On the back of the emerging trend in global cross-border e-commerce, Chinese cross-border online shopping has exhibited extraordinary growth. This phenomenon provides Korean manufacturers and e-commerce platforms with invaluable opportunities to expand into a broader market via e-commerce exports. Accordingly, future strategies should focus on attracting new Chinese consumers, building a powerful brand image and improving product quality and post-purchase services, while taking full advantage of the popularity of the Korean Wave. Meanwhile, the government must step up policy efforts such as improving e-commerce export statistics, simplifying logistics and clearance procedures, and building Chinese consumers΄ trust.

- This study conducted a survey on Chinese cross border online shoppers’ experiences of buying Korean products to draw implications for corporate strategy and policy-making to boost e-commerce exports.

- B2C is expected to drive the future growth of China’s e-commerce.

- Chinese cross-border online shopping has expanded incredibly fast and is projected to record 200-400 trillion won in size by 2018.

- Korea Customs Service’s clearance records are not suitable to understand the current situation of Korea’s e-commerce exports.

- China is Korea’s largest e-commerce export market and e-commerce exports to China present valuable opportunities for Korean manufacturers to broaden their market.

- At present, there are no statistics available on e-commerce exports via Chinese platforms.

- A considerable portion of Chinese consumers’ online shopping of Korean products seems to be done via Chinese platforms.

- Main reasons for Chinese consumers to not buy Korean products online include limited knowledge of Korean brands and the lack of conasumer trust in post-purchase services, product quality and authenticity.

- Main reasons for Chinese consumers’ online purchases of Korean products include their preference for Korean brands and trust in product quality and authenticity.

- The Korean-Wave is found to actually affect Chinese consumers’ initial purchase of Korean products online.

- Almost 99% of Chinese consumers with online shopping experience of Korean products expressed their intent to repurchase.

- The Korean Wave, product quality and price, and information provision are factors affecting Chinese consumers’ repurchase intention.

- Given the fact that Chinese cross-border online shopping is at the incipient stage and consumers have expressed a strong

- intent to repurchase, customer conversion should take precedence.

- Statistics on e-commerce exports conducted through Chinese platforms should be provided.

- By simplifying logistics and clearance procedures, the Korean government can help domestic manufacturers strengthen their competitiveness with regards to the needs of Chinese consumers.

- Policy support is also necessary for the protection of Chinese consumers.