The argument that the news selection of Korean web portals is politically biased lacks not only objective evidence but also discourse on what the causes are. If web portals provide a sufficient amount of variety in their news contents, it may be unnecessary to regulate the average bias. However, a cautious approach is needed when expanding algorithm-based news feed services as the selective consumption of personalized news will polarize public opinion, which in turn, will serve to further disseminate fake news.
- Web portals have editing teams that select and assign news contents.
- In the past, bias was commonly measured in a subjective or arbitrary manner.
- The partisanship was measured strictly based on statistics and not the researcher’s arbitrary judgement.
- The political leanings of web portals measured on a specific time line is the result of public opinion of a certain event.
- Web portals have an incentive to maximize their advertising profit by increasing the number of users’ clicks.
- Consumers tend to reduce additional news consumption in the news section when they agree less with the views of the posted article.
- The political bias of portal news is related to the portal’s profit structure.
- Personalized news feed could take away the chance for consumers to experience the diversity of news contents.
- The erosion of public trust in mainstream media and the increased use of SNS amplified the spread of fake news.
- In Korea, web portal can serve as a checking mechanism that suppress the echo-chamber effect incurred by SNS.
- Diversity indicators can be developed using the level of bias in portal news.
- News with diverse perspectives should be made available via web portals.