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Developing policy strategies for Korean cuisine to become a tourist attraction

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  • Developing policy strategies for Korean cuisine to become a tourist attraction
  • Lee, Tae Hee
  • Organization for Economic Cooperation and Development (OECD)


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Title Developing policy strategies for Korean cuisine to become a tourist attraction
Similar Titles
Material Type Reports
Author(English)

Lee, Tae Hee

Publisher

Organization for Economic Cooperation and Development (OECD)

Date 2012
Series Title; No Food and the Tourism Experience
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Industry and Technology < General
Holding Organization for Economic Cooperation and Developm

Abstract

Korean cuisine is being promoted globally under the banner "Korean cuisine, loved by foreigners" and has the goal of becoming one of the top 5 international foods. This chapter examines strategies currently underway to promote Korean cuisine, such as: creating international meccas for Korean cooking;expanding Korean cuisine establishments;supporting research and development;promoting hygiene and safety;simplifying and explaining menus and, developing internationally recognised brands. Food and local culture can paint a unique picture which are referred to in this chapter as "foodscapes". The author makes the case for more research to develop additional strategies to encompass all stakeholders that make up the foodscape.