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Innovations in Korean culinary tourism

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  • Innovations in Korean culinary tourism
  • Choi, Jia; Gray, Daniel
  • Organization for Economic Cooperation and Development (OECD)


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Title Innovations in Korean culinary tourism
Similar Titles
Material Type Reports
Author(English)

Choi, Jia; Gray, Daniel

Publisher

Organization for Economic Cooperation and Development (OECD)

Date 2012
Series Title; No Food and the Tourism Experience
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Industry and Technology < General
Holding Organization for Economic Cooperation and Developm

Abstract

O’ngo Food Communications research, plan and initiate innovations in culinary tourism programmes in Korea. A full understanding of the clients’ cultural needs is seen as a necessary part of cultural diplomacy. Enhancing the visitors’ experience and providing customer satisfaction are vital components of new culinary tours that are starting to supplant traditional tours. The powerful impact of Information and Communications Technology on individual restaurants is explored in light of their low-cost potential to spread knowledge by word of mouth. Food generates a new wave of tourism in Korea.