In general, the most important role of street-advertising signs is considered as functional displays. However, since the introduction of the new address-numbering system in 1998, the functional concept of street-advertising signs has been slowly declining but instead, the public concept has been considerably increasing. This study is based on this kind of changing circumstance. The objectives of this study are as follow: 1) promoting a beautiful urban streetscape. 2) improving street-advertising signs in relation with the new address-numbering system. 3) elevating the national image and impression through a clean and well-organized streetscape.
This study consists of the following six chapters. Chapter 1 described a research outline such as the background, purpose, scope and methodology of this study. In chapter 2, the literature review of preceding studies was covered. The unique points that stand out from this study have been emphasized among other preceding studies. The distinctive point is that this study tries to improve street-advertising signs by means of the new address-numbering system, which simplified our much sophisticated address system used till 1998.
The pilot case study of Anyang city with respect to street-advertising signs was carried out in chapter 3. Current situations of street-advertising signs were investigated according to the following five sections with visual examples. In addition, many problems were also detected. The first investigation is the shape of signs. Various photo samples of horizontal, vertical, projecting and window signs were collected. The element of signs such as size, color and design is secondly examined. Thirdly, the street location of signs as well. Locational characteristics of streets such as CBD areas, entertainment streets, market areas in apartment villages and collected areas of educational facilities were considered. Signs per business types are fourthly investigated. Various types of business such as hospitals, drugstores, chain-stores, restaurants, motels and hotels were included. In the last section, problems of the manufacturers of signs are described. An interview survey was executed with the Anyang branch of Korea Outdoor Advertising Association.
Chapter 4 delineated the summary of various problems which was probed in the previous chapter. Many problems were simplified by a matrix formation with two classifications. The horizontal row represents the problem of the sign itself, the urban streetscape problem and the problematic points at manufacturer site. The vertical column consists of issues related to the general concept that people have for signs, display restriction issues and legally managing and administrative issues.
In chapter 5 the legislation system, regulation and management guidelines with respect to street-advertising signs were investigated. The Outdoor Advertising Sign Act was analysed in accordance with major contents such as application area, restriction and relaxation provision and general articles. Along with the legislation system, details of regulations and management guidelines can be stated a s permitting and reporting procedures of signs and management system of them. Comparative studies for countries were carried out among Japan, United States of America and Korea and for cities, Tokyo, Los Angeles and Seoul.
Tasks for promotion and schemes for improvement of signs were delineated in chapter 6. Four basic tasks to promote street-advertising signs were suggested as follows; 1) introduction of the new address-numbering system and the change of concept on street-advertising signs, 2) discrimination of regulation per region, 3) improvement of the management administration for street-advertising signs, 4) revision of the current legal system for street-advertising signs. On the basis of these four issues, four schemes for improving street-advertising signs are correspondingly proposed as follows;
(The rest is omitted)
- 도시미관증진을 위한 가로간판 정비방안 연구(Improving street-asvertising signs for a better urban streetscape)
도시미관증진을 위한 가로간판 정비방안 연구(Improving street-asvertising signs for a better urban streetscape)
경기도 : 국토연구원
|Series Title; No||국토연 / 2002-27|
|Subject Country||South Korea(Asia and Pacific)|
|Subject||Territorial Development < National Land Development|