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How to innovate sellers' performance in the E-marketplace : Focused on absorptive capacity, information system use pattern

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  • How to innovate sellers' performance in the E-marketplace
  • Lee, Jooryang
  • Science and Technology Policy Institute


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Title How to innovate sellers' performance in the E-marketplace
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Sub Title

Focused on absorptive capacity, information system use pattern

Material Type Articles
Author(English)

Lee, Jooryang

Publisher

Seoul:Science and Technology Policy Institute

Date 2011-03
Journal Title; Vol./Issue STI Policy Review:vol.2(no.1)
Pages 20
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Social Development < Education
Holding Science and Technology Policy Institute

Abstract

Intermediaries are presenting not only transactional information that orchestrates electronic transaction, but also market related information and knowledge useful for sellers’ understanding
of the market status. However, we do not have strong evidence that the market related information and knowledge is properly utilized by sellers and that it has an actual influence on sellers’ performance. According to the research result, absorptive capacity and the pattern of information system utilization is statistically significant to sellers’ performance mediated by operational efficiency and market knowledge creation. Especially, explorative utilization of information system and realized absorptive capacity has a stronger influence on sellers’ performance mediated by market knowledge creation. With this research result, this study maintains that sellers are required to absorb and utilize market related information and knowledge more actively through explorative utilization of information system to achieve better performance in the e-marketplace. On the other hand, intermediaries are recommended
to provide abundant and valuable market related information and knowledge for the sellers to build up better e-marketplaces.

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