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Repositioning the Korea brand to a global audience : Challenges, pitfalls, and current strategy

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  • Repositioning the Korea brand to a global audience
  • Dinnie, Keith
  • Korea Economic Institute of America


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Title Repositioning the Korea brand to a global audience
Similar Titles
Sub Title

Challenges, pitfalls, and current strategy

Material Type Reports
Author(English)

Dinnie, Keith

Publisher

Washington, D.C.:Korea Economic Institute of America

Date 2010
Journal Title; Vol./Issue Academic Paper Series; 2010 on Korea:vol. 3
Pages 13
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Government and Law < General
Holding Korea Economic Institute of America