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Korea's public diplomacy : A new initiative for the future

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Frame of Image
  • Korea's public diplomacy
  • Ma, Young Sam; Song, Jung-he; Moore, Dewey
  • The Asan Institute for Policy Studies


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Title Korea's public diplomacy
Similar Titles
Sub Title

A new initiative for the future

Material Type Articles
Author(English)

Ma, Young Sam; Song, Jung-he; Moore, Dewey

Publisher

Seoul:The Asan Institute for Policy Studies

Date 2012-12
Series Title; No Issue Brief
Pages 25
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Government and Law < International Politics
Holding The Asan Institute for Policy Studies

Abstract

The 21st Century has shown that public diplomacy is an important part of a country’s international strategy. The traditional hard powers of military and economic might are no longer sufficient for a nation to further its national interests. By combining public diplomacy, which is based on soft power assets, with traditional diplomacy, a nation can achieve its goal of enhancing its national image and increase its influence in a manner favorable to the global stage.
Public diplomacy is a new concept in Korea that was officially launched in 2010. Although public diplomacy programs in Korea have limited resources and redundant programs across different sectors of government, legislators and policy makers are beginning to understand their importance. Tools that Korea has to implement public policy include a growing popularity of Korean music, dramas and film, and its reputation of being the most wired country in the world. (The rest omitted)