This study reports only provide clues for the improvement of existing policies, and analyze how much a real tourist attraction in Seoul Tourist elected four major international policy that contributes to the effectiveness of such groups to maximize the effectiveness of future policy, The proposed term of the policy, direction and strategy.
The same survey reports were examined by the foreign tourists who visited the first to evaluate the effectiveness of Seoul, Seoul, Seoul Tourism Tourism Policy Testimonials survey, conducted in 2007, elected IV began in earnest promotion policies and their results The exemplary gap analysis. That the report on tourism uncomfortable, dissatisfied elements, the same survey in 2007 and 2009 for the recognition of the main attractions of visiting preferences, expectations and Satisfaction tourist convenience factors are priced in foreign tourists visiting Seoul, Seoul, Best Destinations, results analysis which compares the policy effectiveness and evaluation The results of the evaluation.
Generally were higher in 2009 than in 2007, the main tourist attraction of Seoul, preferences and demonstrate the effectiveness of the Seoul Tourism Destination Marketing (tourist destination marketing) policy appears to be better overall awareness of the attractions as well. Just as a tourist attraction in Seoul Namdaemun Market kkophideon hand and fell slightly, Insa-dong, Itaewon and elsewhere attractiveness of the stream, I, and shall take measures necessary for the diagnosis and Insa-dong Tourist Zone except in particular Myeongdong and Dongdaemun Fashion Town tourism promotion measures are needed.
Meanwhile, a measure of the expectations and Satisfaction for the convenience of the Seoul Tourism for tourists (tourism amenity) elements are analyzed to better overall results in 2009 in Seoul poised tourist hospitality (tourism service & hospitality) also showed improvements. However, the decline is expected to help tourism information system satisfaction, etc., food, transportation services it is required for these measures are customizable.
- 서울시 국제관광 진흥정책 효과성 제고 방안(An analysis of the effectiveness of Seoul's inbound tourism policy)
서울시 국제관광 진흥정책 효과성 제고 방안(An analysis of the effectiveness of Seoul's inbound tourism policy)
서울 : 서울시정개발연구원
|Series Title; No||시정연 / 2009-PR-04|
|Subject Country||South Korea(Asia and Pacific)|
|Subject||Industry and Technology < General|