콘텐츠 바로가기
로그인
컨텐츠

Category Open

Resources

tutorial

Collection of research papers and materials on development issues

home

Resources
Territorial Development Transport/Logistics

Print

G20 정상회의 개최에 따른 서울의 도시가치 제고 방안 연구(A study on the enhancing city value strategy through G-20 Summit in Seoul 2010)

Related Document
Frame of Image
  • G20 정상회의 개최에 따른 서울의 도시가치 제고 방안 연구(A study on the enhancing city value strategy through G-20 Summit in Seoul 2010)
  • 변미리; 반정화; 이경미
  • 서울시정개발연구원


link
Title G20 정상회의 개최에 따른 서울의 도시가치 제고 방안 연구(A study on the enhancing city value strategy through G-20 Summit in Seoul 2010)
Similar Titles
Material Type Reports
Author(Korean)

변미리; 반정화; 이경미

Publisher

서울:서울시정개발연구원

Date 2010-02
Series Title; No 시정연 / 2010-PR-04
ISBN 978-89-8052-709-0 93560
Pages 117
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Territorial Development < Transport/Logistics
Holding 서울시정개발연구원

Abstract

This study reports on the Seoul G20 Summit to be held this November in what context the positioning of the places in Seoul to present, and whether the strategic direction for the city to improve the image by considering the multidimensionality of the G20 Summit Economic Impact The present side effects, social and cultural aspects influence, for the success of the meeting itself, the side shown in the Hospitality Value Enhancement Plan.
That's perfect for city branding opportunities are expected to be attended by leaders of 20 countries in setting the agenda of the World International Conference, get the attention of the world media breakthrough is scheduled to be held in Seoul in November 2010 G20 Seoul Summit can be seen. Recent recognition of the G20 summit in foreign countries, according to the brand's research committee recognized the bigger impact on the world economy is similar to G7 and the G20 summit meeting, or positively change the image of the Seoul G20 summit held in Seoul It can be seen that the function as the element.
If you do not hold a successful summit, which can have a positive effect on G20 meeting will not be able to do so much to enhance the role of these values ​​is also a good opportunity Seoul city. Therefore, it is urgent to one side in soft concrete measures to improve the city provided the value of the G20 summit held in Seoul in Seoul occasion.
This report has already been held in accordance with these studies demand international conference on International conference on how the city case studies and valuable contribution to the promotion, survey targeted citizens, professionals in-depth interviews and comprehensive results, including the G20 Summit economic aspects of the spill, social and cultural impact side, and presenting the city of Seoul in terms of value enhancement strategies Hospitality related.
In the structure of the report, as the increased value of the urban city urban practices and process images to attract international conferences, international meetings held strategy, focusing elements to enhance the city image, media center etc Assessment international conference was held successfully in Chapter 2 and analysis. The analysis of the gender impact multidimensional G20 Seoul Summit in Chapter 3, that the degree voluntarily at the Seoul citizens, interest and enhance the role of the phase-degree Seoul, held in government competence, international conference for the G20 summit in chapters 4 The in-depth analysis of the interview findings as to whether any strategy to prepare a successful hosting of international conferences aimed at citizen participation, including an online survey and a survey, International Expert Meeting. Finally, Chapter 5 proposes to raise through the G20 summit in Seoul, strategic direction and major cities worth running the business.

User Note

이 보고서의 내용은 연구진의 견해로서 서울특별시의 정책과는 다를 수도 있습니다.