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Hiddink is Hŭi Tonggu : Korean nationality and the global “other” at the 2002 World Cup

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  • Hiddink is Hŭi Tonggu
  • Hong, Sun-ha
  • Seoul National University(Kyujanggak Institute for Korean Studies)


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Title Hiddink is Hŭi Tonggu
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Sub Title

Korean nationality and the global “other” at the 2002 World Cup

Material Type Articles
Author(English)

Hong, Sun-ha

Publisher

[Seoul]:Seoul National University(Kyujanggak Institute for Korean Studies)

Date 2011-12
Journal Title; Vol./Issue Seoul National University:vol. 24(no. 2)
Pages 25
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Social Development < General
Holding Seoul National University

Abstract

Abstract Even more so than other mega-events, the 2002 Korea/Japan World Cup was a critical moment for contemporary Korean nationality. Within South Korea, its iconic images of celebration and triumph have been widely interpreted as cathartic moments that restored confidence and pride in Korea’s national identity, redefining it for a new age of democracy and globalization. This article critically reviews the events of the 2002 World Cup and the Korean media coverage from the time, and argues that this positive narrative must be balanced by recognizing the major role played by the foreign ‘Other’. It suggests that the collective euphoria during the mega-event demonstrates a general discursive process wherein contemporary Korean nationality defines itself in relation to a collective imagination of the foreign, global “Other” - the “eyes of the world.” In particular, it focuses on the series of overlapping discursive inscriptions that produced Guus Hiddink, the Dutch manager of the Korean football team during the tournament, as simultaneously foreign and Koreanised. (The rest omitted)