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Green business model innovation in the tourism and experience economy : Cases from Austria, Portugal, Denmark, Finland, Mexico, Norway, Sweden, Iceland, Russia and South Korea

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  • Green business model innovation in the tourism and experience economy
  • Nilsson-Anderson, Petra; Anderson, Jorn B.
  • Nordic Innovation


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Title Green business model innovation in the tourism and experience economy
Similar Titles
Sub Title

Cases from Austria, Portugal, Denmark, Finland, Mexico, Norway, Sweden, Iceland, Russia and South Korea

Material Type Reports
Author(English)

Nilsson-Anderson, Petra; Anderson, Jorn B.

Publisher

[Oslo]:Nordic Innovation

Date 2012-05
Pages 56
Subject Country Mexico(Americas)
South Korea(Asia and Pacific)
Austria(Europe)
Finland(Europe)
Iceland(Europe)
Portugal(Europe)
Russia(Europe)
Language English
File Type Link
Subject Industry and Technology < Others
Territorial Development < Environment
Holding Nordic Innovation

Abstract

Environmental sustainability creates both challenges and new business opportunities for companies in virtually all sectors. The tourism and related experience industry is faced with some of these challenges in a more immediate way than perhaps most other industries. One only has to consider what will happen to established hotels where part of the offering is to play golf, yet what happens if the rain or water situation becomes so critical that it is impossible to maintain a decent golf course? There are countless such cases and they pose a real threat to the tourism and experience industry. However, many companies still tackle the issue in a defensive or passive way, e.g. introducing environmental reporting, using ‘green-speak’ in their communications, or isolated attempts to reduce CO2 emissions, instead of looking at it as a future business opportunity around which the company can innovate and build competitive advantage. (The rest omitted)