콘텐츠 바로가기
로그인
컨텐츠

Category Open

Resources

tutorial

Collection of research papers and materials on development issues

home

Resources
Industry and Technology General

Print

The Korean Wave(Hallyu) in East Asia : A comparison of Chinese, Japanese, and Taiwanese audiences who watch Korean TV dramas

Related Document
Frame of Image
  • The Korean Wave(Hallyu) in East Asia
  • Yang, Jonghoe
  • Seoul National University(Institute for Social Development and Policy Research, Center for Social Sciences)


link
Title The Korean Wave(Hallyu) in East Asia
Similar Titles
Sub Title

A comparison of Chinese, Japanese, and Taiwanese audiences who watch Korean TV dramas

Material Type Articles
Author(English)

Yang, Jonghoe

Publisher

[Seoul]:Seoul National University(Institute for Social Development and Policy Research, Center for Social Sciences)

Date 2012-06
Journal Title; Vol./Issue Development and Society:vol. 41(no. 1)
Subject Country Eastern Asia(Asia and Pacific)
South Korea(Asia and Pacific)
Language English
File Type Link
Subject Industry and Technology < General
Holding Seoul National University

Abstract

The major purpose of this study is to find out what factors are responsible for Hallyu, the flow and popularity of Korean popular cultural products in East Asia, and which direction Hallyu is heading for. To do this, recent structural and institutional changes in the region are examined and the 2008 EASS data analyzed. Opening up of the cultural market and development of the mass media industry, especially television, laid the ground for Hallyu in East Asia. The 2008 EASS data reveal that social proximity and two demographic variables are common factors for the rise of Hallyu in East Asia, but globalization and modernity variables had no effect on Hallyu. (The rest omitted)