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Landing of the wave : Hallyu in Peru and Brazil

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  • Landing of the wave
  • Ko, Nusta Carranza; No, Song; Kim, Jeong-Nam; Simões, Ronald Gobbi
  • The institute of Social Development and Policy Research


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Title Landing of the wave
Similar Titles
Sub Title

Hallyu in Peru and Brazil

Material Type Articles
Author(English)

Ko, Nusta Carranza; No, Song; Kim, Jeong-Nam; Simões, Ronald Gobbi

Publisher

[Seoul]:The institute of Social Development and Policy Research

Date 2014-12
Journal Title; Vol./Issue Development and Society:vol. 43(no. 2)
Pages 54
Subject Country Brazil(Americas)
Peru(Americas)
South Korea(Asia and Pacific)
Language English
File Type Link
Subject Industry and Technology < General
Holding ISDPR

Abstract

What began as the spread of South Korean popular culture in parts of East and Southeast Asia in the late 1990s, Hallyu “the Korean wave,” made its landing and mark in a new cultural context in Latin America years later nearing the end of the first decade of the 21stcentury. But how did Hallyu suddenly emerge in this part of the international system? What factors led to its development? The results of our field research findings in Peru and Brazil brings the argument away from the cultural proximity for both states with high levels of Asian migration (i.e. Japanese and Chinese) and provides an interesting insight into discussions on socioeconomic grounds that may have influenced individuals’ interests towards Hallyu.