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Role of conformity and flexibility in organizational strategy during crisis : A case of Korean venture firms

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  • Role of conformity and flexibility in organizational strategy during crisis
  • Cho, Hyuksoo; Tansuhaj, Patriya; McCullough, Jim; Ahn, Sung K.
  • Washington State University(International Business Institute)


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Title Role of conformity and flexibility in organizational strategy during crisis
Similar Titles
Sub Title

A case of Korean venture firms

Material Type Articles
Author(English)

Cho, Hyuksoo; Tansuhaj, Patriya; McCullough, Jim; Ahn, Sung K.

Publisher

[Pullman]:Washington State University(International Business Institute)

Date 2002
Pages 30
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Industry and Technology < Entrepreneurship
Holding WSU

Abstract

This research discusses organizational strategies from the role of conformity and flexibility. This research identifies conformity and flexibility as key determinants of organizational performance. Also, a perceived effect of economic crisis is introduced as a moderator. The specific case of the Korean venture firms is examined. A high level of uncertainty such as during an economic crisis threatens organizational performance and survival. In emerging markets, the uncertainty is high. An important role of the conformity and flexibility is to reduce the uncertainty. Therefore, conformity and flexibility are key determinants of organizational performance during the economic crisis and in the emerging markets. Emerging markets are imperfect, and the institutional environments such as governments are powerful in the markets. In terms of organizational adaptation, conformity is placed at determinism, which emphasizes external forces to adapt. In contrast, flexibility is placed at strategic choice, which emphasizes internal forces to adapt. (The rest omitted)