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The globalization of K-pop : Korea’s place in the global music industry

Related Document
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  • The globalization of K-pop
  • Oh, Ingyu; Park, Gil-Sung
  • World Association for Hallyu Studies


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Title The globalization of K-pop
Similar Titles
Sub Title

Korea’s place in the global music industry

Material Type Articles
Author(English)

Oh, Ingyu; Park, Gil-Sung

Publisher

[Seoul]:World Association for Hallyu Studies

Date 2007
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Industry and Technology < Others
Holding World Association for Hallyu Studies

Abstract

K-Pop is a new buzz word in the global music industry.Korean pop singers such as TVQX, SNSD, Wonder Girls, and Psycurrently attract unprecedentedfollowers in Asia, Europe, and North America. The dominant explanation behind this unique cultural phenomenon rests on the concept of cultural hybridity or Pop Asianism (i.e., continuation and expansion of Japanese, Chinese, and Indian subcultures in the global cultural market). We argue that the globalization of K-Pop involves a much more complicated process of globalizing-localizingglobalizing musical content that originates from Europe than what hybridity or Pop Asianismarguments suggest. Specifically, the rise of K-Pop in the global music industry involves a new technique of locating new musical content in Europe or elsewhere, modifying it into Korean content, and then redistributing it on a global scale. (The rest omitted)