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The effects entrepreneurship and market orientation on social performance of social enterprise

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  • The effects entrepreneurship and market orientation on social performance of social enterprise
  • Ma, Yoon-joo; Kim, Min-jae; Heo, Jun-seok et al.
  • Kyungpook National University


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Title The effects entrepreneurship and market orientation on social performance of social enterprise
Similar Titles
Material Type Reports
Author(English)

Ma, Yoon-joo; Kim, Min-jae; Heo, Jun-seok et al.

Publisher

[Daegu]:Kyungpook National University

Date 2012
Series Title; No IPEDR / 28
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Industry and Technology < Entrepreneurship
Social Development
Holding IACSIT Press

Abstract

The main purpose of this study is to examine the relation between entrepreneurship (innovation, progressiveness and risk-taking), market orientation and social performance of social enterprise via analysis. In order to achieve the objectives of the study, 107 effective responses were statistically analyzed using Smart PLS 2.0 and SPSS 15.0. The analysis revealed that social’s entrepreneurship, progressiveness and risk-taking had a positive effect on their market orientation while innovation did not. It was also found that market orientation of social enterprise improved their social performance such as their public performance and job creation. These study findings will provide accurate information to social enterprises, thereby offering significant managerial insights to social entrepreneurs and policy-makers.

User Note

2012 International Conference on Economics Marketing and Management