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Korean firm's competitive advantage : Localization strategy of LG electronics

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  • Korean firm's competitive advantage
  • Park, Youngwon; Shintaku, Junjiro; Amano, Tomofumi
  • University of Tokyo


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Title Korean firm's competitive advantage
Similar Titles
Sub Title

Localization strategy of LG electronics

Material Type Reports
Author(English)

Park, Youngwon; Shintaku, Junjiro; Amano, Tomofumi

Publisher

[Tokyo]:University of Tokyo

Date 2010-03
Series Title; No MMRC Discussion Paper Series / 292
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Industry and Technology < General
Government and Law < Others
Holding University of Tokyo

Abstract

This paper examines how firms that adopt a modular architecture sustain their competitive advantages in the global market. Several Korean electronics firms have outperformed Japanese counterparts in this global environment. In view of the fragile nature of competition in electronics industry with easily imitable modular product architecture, Korean global firms have adopted a different competitive strategy. First of all, they have moved out of their narrow domestic market. Instead, they have focused on global market which is vastly large and therefore the effective management needs the local empowerment which is the essence of a localization strategy. We focus on LG Electronics (i.e., a successful Korean global electronics firm) from a business strategy standpoint. We then explore how it has attained the global competitiveness with the electronics products that apply modular architecture. (The rest omitted)