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Integrated partnership development : Japanese and Korean perspectives

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  • Integrated partnership development
  • Lee, Yang-Im; Trim, Peter R.J
  • Industrial Marketing and Purchasing Group


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Title Integrated partnership development
Similar Titles
Sub Title

Japanese and Korean perspectives

Material Type Articles
Author(English)

Lee, Yang-Im; Trim, Peter R.J

Publisher

[Glasgow] : Industrial Marketing and Purchasing Group

Date 2011
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Economy < Economic Administration
Holding Industrial Marketing and Purchasing Group
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Abstract

Purpose of the paper and literature addressed: The literature reviewed was in the area of vertically integrated marketing, mutuality and interfirm relationship building. The linkage between these areas of knowledge and the identifiable sub-areas of knowledge such as customer service policy, the process of innovation and relationship marketing, had not been adequately addressed from the perspective of how a cultural value system influences the strategic marketing process associated with partnership development. This paper explores what factors need to be taken into consideration when formulating and implementing a partnership arrangement in the context of a vertical marketing system. In order to arrive at a deeper understanding of the subject matter, a comparative study involving Japanese and South Korean electronics companies based in the UK was undertaken. (The rest omitted)