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A case study on Korea Telecom Skylife's (KTS's) business model innovation : Based on the business model framework (BMF)

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  • A case study on Korea Telecom Skylife's (KTS's) business model innovation
  • Song, Minzheong
  • David Publishing Company


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Title A case study on Korea Telecom Skylife's (KTS's) business model innovation
Similar Titles
Sub Title

Based on the business model framework (BMF)

Material Type Reports
Author(English)

Song, Minzheong

Publisher

[Valley Cottage]:David Publishing Company

Date 2014-11
Journal Title; Vol./Issue Journalism and Mass Communication:Vol. 3(No. 9)
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Industry and Technology < Others
Holding David Publishing Company

Abstract

The aim of this paper is to assess business performances of a satellite TV—Korea Telecom Skylife (KTS)—to innovate its business model related to current technical events such as hybrid platform, digital conversion, and Internet connected TV. For this, a theoretical logic is approached what levels of business model innovations there are, based on the “business model framework (BMF)” theory by Henry Chesbrough. Based on this theoretical backdrop, this study focuses on KTS’s approach to utilize technical events to develop its business model and contribute to the company’s earnings and operating cost expenditure. In conclusion, it will show the feasibility and the limitation to upgrade this firm’s business model innovation in the smart media business ecosystem based on the last technical event, Internet connected TV.