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농산물 직거래 결정 요인 및 농산물 매출액 증대 효과 분석

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  • 농산물 직거래 결정 요인 및 농산물 매출액 증대 효과 분석
  • 이다예; 이희연
  • 농촌경제연구원


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Title 농산물 직거래 결정 요인 및 농산물 매출액 증대 효과 분석
Similar Titles
Material Type Reports
Author(Korean)

이다예; 이희연

Publisher

Naju:농촌경제연구원

Date 2016
Journal Title; Vol./Issue 농촌경제:Vol. 39(No. 1)
Subject Country South Korea(Asia and Pacific)
Language Korean
File Type Link
Subject Industry and Technology < Agriculture
Holding 농촌경제연구원

Abstract

Farm-to-consumer direct marketing increasingly has been recognized as an attractive marketing alternative by farm operators, since producers can receive a better price by selling products directly to consumers. The purpose of this study is twofold. Using the census of agriculture of 2010, we first estimated a hierarchical logit model to identify factors affecting farmer-to-consumer direct marketing chosen by farmers. Then we used an ordinal logit model to estimate the relationship between the farmer-to-comsumer direct marketing business and the increase in sales of agricultural products. The results show that socioeconomic and demographic characteristics of individual as well as various regional environments influence farmers' choices of direct marketing. 16.7% of total variances were explained by regional environments such as accessibility, the number of various distributional facilities, and exchanges between cities and rural areas in farmers’ choice of direct marketing. (The rest omitted)