콘텐츠 바로가기
로그인
컨텐츠

Category Open

Resources

tutorial

Collection of research papers and materials on development issues

home

Resources
Industry and Technology IT
Industry and Technology Others

Print

Development of marketing strategies for agro-products through T-commerce in Korea

Related Document
Frame of Image
  • Development of marketing strategies for agro-products through T-commerce in Korea
  • Jeong, Haeyoung; Kim, Junha; Yun, Youngduk et al.
  • IACSIT Press


link
Title Development of marketing strategies for agro-products through T-commerce in Korea
Similar Titles
Material Type Articles
Author(English)

Jeong, Haeyoung; Kim, Junha; Yun, Youngduk et al.

Publisher

Singapore:IACSIT Press

Date 2011
Journal Title; Vol./Issue IPEDR:Vol. 5
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Industry and Technology < IT
Industry and Technology < Others
Holding IACSIT Press

Abstract

Although the IPTV industry in Korea has grown after the ease of regulations, the T-commerce has entered a phase of stagnation due to the lack of business models. Especially, T-commerce for agro-products is still on its early stage. In this paper, we explored methods how agro-products can be traded with the new business model of T-commerce, based on survey results from Korean consumers.

User Note

2011 International Conference on Social Science and Humanity