콘텐츠 바로가기
로그인
컨텐츠

Category Open

Resources

tutorial

Collection of research papers and materials on development issues

home

Resources
Government and Law Political Systems
Government and Law Political Development

Print

Professionalisation of election campaigning in South Korea

Related Document
Frame of Image
  • Professionalisation of election campaigning in South Korea
  • Lee, Joo Yeon
  • The University of Leeds


link
Title Professionalisation of election campaigning in South Korea
Similar Titles
Material Type Articles
Author(English)

Lee, Joo Yeon

Publisher

[Leeds, U.K.]:The University of Leeds

Date 2013-08
Pages 289
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Government and Law < Political Systems
Government and Law < Political Development
Holding The University of Leeds

Abstract

In recent years, many scholars in the field of political communication have discussed professionalisation of election campaigning in dealing with the development of mass media and technology as well as the increased demand for external campaign professionals in the political process. It is true that parties have struggled to manage these on-going alterations efficiently as well as scientifically to attract more voter attention within their limited budget. Naturally, political parties need to seek external campaign professionals’ helps to make a more professionalised election campaign. Accordingly, this research utilises two different dimensions – external and internal- to figure out the notion of professionalisation in election campaigning. Firstly, this research aims to demonstrate how and by how much political parties’ presidential election campaigns in South Korea have become more technically sophisticated in mass media mobilisation and the adaptation of new technologies. (The rest omitted)