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South Korea's public diplomacy : A cultural approach: The acquirement of soft power

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  • South Korea's public diplomacy
  • Hjalmarsson, David Alexandre
  • Södertörn University


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Title South Korea's public diplomacy
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Sub Title

A cultural approach: The acquirement of soft power

Material Type Reports
Author(English)

Hjalmarsson, David Alexandre

Publisher

[Huddinge, Sweden]:Södertörn University

Date 2013
Pages 45
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Social Development < Others
Government and Law < International Politics
Holding Södertörn University

Abstract

Public Diplomacy has been around for decades, in some parts of the world more than others. Despite that, research related to public diplomacy has mainly focused on approaches serving governments’ policy concerns. A large part of the research has also surrounded efficiency aspects: the level of impact culminating from public diplomacy activities. This tunnel vision has undoubtedly contributed to the limitation of theoretical and methodological development. From that standpoint, this study attempts to contribute and fill the existing theoretical and methodological gap. The study builds on the research by Yun (2005), directed by J. E. Gruing, and examines the reliability of her framework and sheds light on some potential shortcomings and eventual amendments. Suggesting the convergence of public diplomacy and public relation, the model is composed of two theoretical frameworks. (The rest omitted)