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Motives of internet uses : Crosscultural perspectives - the US, the Netherlands, and South Korea

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  • Motives of internet uses
  • Choi, Junho; Watt, James; Dekkers, Ad; Park, Sung-Hee
  • Fontys University of Applied Sciences


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Title Motives of internet uses
Similar Titles
Sub Title

Crosscultural perspectives - the US, the Netherlands, and South Korea

Material Type Reports
Author(English)

Choi, Junho; Watt, James; Dekkers, Ad; Park, Sung-Hee

Publisher

[Eindhoven, Netherlands]:Fontys University of Applied Sciences

Date 2013-01
Pages 34
Subject Country South Korea(Asia and Pacific)
Netherlands(Europe)
Language English
File Type Link
Subject Industry and Technology < IT
Social Development < Others
Holding Fontys University of Applied Sciences

Abstract

The aim of this study was to understand the motives for using the Internet, and its associations with users’ attitudes, social values, and relational involvement. Also, this study attempted to crossculturally compare the difference in the pattern of motives and the associations among three countries – the US, the Netherlands, and S. Korea. The design of methods was based on examination and revision of uses and gratification approach toward Internet users. Findings from factor analysis revealed that information seeking and Self-Improvement were the dominant and common reasons for using the Internet across three countries. The differences in the composition of motives in each country were also reported. Strong correlations across countries were found between all the motives and satisfaction of the Internet. Expectation and positive evaluation of the Internet were also important attitudes associated with Internet use motives. (The rest omitted)