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Selling global Seoul : Competitive urban policy and symbolic reconstruction of cities

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  • Selling global Seoul
  • Križnik, Blaž
  • Polytechnic University of Catalonia


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Title Selling global Seoul
Similar Titles
Sub Title

Competitive urban policy and symbolic reconstruction of cities

Material Type Reports
Author(English)

Križnik, Blaž

Publisher

[Barcelona, Spain]:Polytechnic University of Catalonia

Date 2012
Pages 10
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Economy < Economic Administration
Territorial Development < National Land Development
Holding Polytechnic University of Catalonia

Abstract

The paper focuses on a process of symbolic reconstruction of cities, where existing image or meaning of places is purposely changed with an aim to attract new investments, events or tourists to a particular city. Process of symbolic reconstruction is situated within the context of growing competition among cities. Symbolic reconstruction also affects tourism development in cities as it provides an easily marketed and consumable image and meaning of places. The case of Cheonggyecheon restoration in Seoul helps to understand how symbolic reconstruction of cities is related to and affected by competitive urban policy of cities, urban renewal and city marketing. Observing local consequences it is possible to conclude that while the restoration and resulting symbolic reconstruction helped Cheonggyecheon to become the major tourist attraction and icon of global Seoul, it also resulted in decline of local places and cultures, contradicting in this way its initial goals.