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The evolution of place marketing : Focusing on Korean place marketing and its changing political context

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  • The evolution of place marketing
  • Lee, Myung-Seop
  • University of Exeter


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Title The evolution of place marketing
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Sub Title

Focusing on Korean place marketing and its changing political context

Material Type Articles
Author(English)

Lee, Myung-Seop

Publisher

[Exeter, U.K.]:University of Exeter

Date 2012-07
Pages 419
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Economy < Economic Administration
Social Development < Others
Holding University of Exeter

Abstract

Over the last three decades, within the context of globalisation and intensified interurban competition, we have observed the growing use of market-centred strategy such as ‘marketing or branding places’. Despite the worsening of the economic situation since the 2008 global financial crisis, the overall trend of expansion of place marketing based on marketing science keeps going further in many cities in South Korea. Why does this phenomenon happen? How can we interpret it at this time? What does this mean for the cities and their residents? In order to answer these questions, this thesis attempts to understand the process of place marketing projects, and analyse how they were politically formed and what their actual effects were for residents. In addition, it develops a critical understanding of the evolution of urban place marketing projects from the political perspective in Gwangju, South Korea: (The rest omitted)