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A comparative analysis of Korean administrations' public relations policies and the implications for democratic governance

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  • A comparative analysis of Korean administrations' public relations policies and the implications for democratic governance
  • Woo, Jisuk
  • Seoul National University


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Title A comparative analysis of Korean administrations' public relations policies and the implications for democratic governance
Similar Titles
Material Type Articles
Author(English)

Woo, Jisuk

Publisher

[Seoul, S.Korea]:Seoul National University

Date 2008
Journal Title; Vol./Issue Korean Journal of Policy Studies:vol. 23(no. 1)
Pages 28
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Government and Law < Public Administration
Government and Law < Political Development
Holding Seoul National University

Abstract

This study compares each Korean administration's purposes of public relations, the communication flow of government PR, Press policies, and relationships between the press and the government, in order to examine characteristics and changes in the Korean governments' approaches to government PR. The findings of the analysis show that most of the early administrations purported to provide propaganda against communism and their political rivals. Later administrations conducted PR activities for diverse purposes such as propaganda, the dissemination of public information, persuading the public, and sometimes even promoting mutual understanding. Communication flow of the government PR activities was consistently unilateral across the administrations, from the government toward the public, and mainly through the press. Although President Roh Moo Hyun attempted interactive communication between the government and the public, his idealism did not materialize in reality, and resulted in aggressive and intrusive unilateral PR activities directly toward the public. (The rest omitted)