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Corporate strategy in Korean corporations

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  • Corporate strategy in Korean corporations
  • Kwak, Soo-Il
  • Seoul National University


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Title Corporate strategy in Korean corporations
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Material Type Articles
Author(English)

Kwak, Soo-Il

Publisher

[Seoul, S.Korea]:Seoul National University

Date 1981
Journal Title; Vol./Issue Korean Business Journal:vol. 15(no. 1)
Pages 13
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Economy < Economic Administration
Holding Seoul National University

Abstract

Strategic planning is the process of deciding the basic mission, the objective, and the major strategies and policies of a company. The importance of strategic planning in the growth of a company is axiomatic. Given the social and economic conditions, it is essential for a company to have the right strategies to grow. A certain set of strategies may work for a company in specific competitive conditions and relations. However, in time these conditions must change and this is why some strategies become obsolete and inappropriate and new strategies have to be established in order to achieve the continuous growth of a company. During the past fifteen years the Korean economy has achieved the unprecedented growth which has brought about the rapid increase in size of many Korean companies. (The rest omitted)