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The influence of the capitalist-consumerist culture in Korean wave on consumerism: A postmodern understanding

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  • The influence of the capitalist-consumerist culture in Korean wave on consumerism: A postmodern understanding
  • Loke, Elween
  • Universiti Sains Malaysia


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Title The influence of the capitalist-consumerist culture in Korean wave on consumerism: A postmodern understanding
Similar Titles
Material Type Reports
Author(English)

Loke, Elween

Publisher

[George Town, Malaysia]:Universiti Sains Malaysia

Date 2016-02
Pages 10
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Economy < Economic System
Social Development < Others
Holding Universiti Sains Malaysia

Abstract

The capitalist-consumerist culture in Korean Wave is an agent that is capable of developing Korea-centric consumer culture in countries that experienced the phenomenon. . Though theoretically anchored within a temporal context based on the historical development of South Korea, the framework can be spatially contextualized, as it exercises postmodern flexibility. This article attempts to propose an approach from a postmodern perspective to look at contesting ideologies that occur during the construction of Hallyu-influenced consumer culture. Prior to that, several paradigmatic problems between the postmodern construct of hyperreality and ideology, which is traditionally associated with modernism, will be addressed. Researchers, at a broader scope, can employ the approach to examine the contesting ideologies in the adoption of the Korean consumerist culture, whereas at a personal level, they can explore consumers’ interpretation of the capitalist-consumerist culture and examine the creation of a postmodern identity.