콘텐츠 바로가기
로그인
컨텐츠

Category Open

Resources

tutorial

Collection of research papers and materials on development issues

home

Resources
Economy Economic Administration
Industry and Technology Others

Print

Platform business eco-model evolution : Case study on KakaoTalk in Korea

Related Document
Frame of Image
  • Platform business eco-model evolution
  • Han, Junghee; Cho, Okjoo
  • Springer Nature


link
Title Platform business eco-model evolution
Similar Titles
Sub Title

Case study on KakaoTalk in Korea

Material Type Articles
Author(English)

Han, Junghee; Cho, Okjoo

Publisher

Berlin, Germany:Springer Nature

Date 2015-09
Journal Title; Vol./Issue Journal of Open Innovation: Technology, Market, and Complexity:vol.1(no. 6)
Pages 14
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Economy < Economic Administration
Industry and Technology < Others
Holding Springer Nature

Abstract

Platform business is often regarded as notable examples of successful businesses model in the mobile industry. The purpose of this study is to find the determinants of successful platform business, through the case study of KakaoTalk, a representative fast growing social platform in Korea. This study also discusses how to create a value proposition and how organizations using the platform can cooperate. The case analysis indicates that a preparation, spread, evolution (PSE) curve is a successful platform business evolution. The PSE curve is composed of three phases: a preparation phase that establishes the platform and sets the target group, a spread phase where the firm provides killer content, such as KakaoGame, a low pricing strategy, and reinforcement of the platform rules in the early stages of the platform; and an evolution phase where the platform continues to evolve. (The rest omitted)