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The rise of Korean automobile industry : Analysis and suggestions

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  • The rise of Korean automobile industry
  • LEE,CHOONG Y
  • Zenith International Research and Academic Foundation


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Title The rise of Korean automobile industry
Similar Titles
Sub Title

Analysis and suggestions

Material Type Article
Author(English)

LEE,CHOONG Y

Publisher

Zenith International Research and Academic Foundation

Date 2011-10
Journal Title; Vol./Issue International Journal of Multidisciplinary Research:vol.1(Issuse.6)
Pages 12
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Industry and Technology < Manufacturing
Holding ZIRAF
License

Abstract

The Korean automobile industry is one of the largest in the world and is quickly becoming the fastest growing one in the global markets especially after the recent global financial crisis in 2008. It has grown from a small government-controlled industry to large multinational enterprises for the last three decades. This paper will talk about how the Korean automobile industry has risen so quickly in such a short time period. It will discuss how the Korean automobile industry has made huge impact on the global market by analyzing key areas of its operations, such as product diversification, new car development, manufacturing process, marketing strategies, economic and social significance, in addition to SWOT analysis for the comprehensive strategic assessment of the overall conditions around the industry. The competitive analysis of the Korean auto parts industry will be added by using the Porter’s Five Forces model. Finally, some suggestions will be made for its continuous growth in the global markets.