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청계천에 대한 만족도 및 행동의도에 영향을 주는 장소이미지 분석 (Place images affecting the satisfaction and resultant behavior of Cheonggyecheon) : 내 · 외국인 방문객을 대상으로 (A comparative study on Koreans and foreigners)

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  • 청계천에 대한 만족도 및 행동의도에 영향을 주는 장소이미지 분석 (Place images affecting the satisfaction and resultant behavior of Cheonggyecheon)
  • Lee, Yoon-Goo; Kim, Heung-Soon이윤구; 김흥순
  • 한국지역개발학회


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Title 청계천에 대한 만족도 및 행동의도에 영향을 주는 장소이미지 분석 (Place images affecting the satisfaction and resultant behavior of Cheonggyecheon)
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Sub Title

내 · 외국인 방문객을 대상으로 (A comparative study on Koreans and foreigners)

Material Type Article
Author(English)

Lee, Yoon-Goo; Kim, Heung-Soon

Author(Korean)

이윤구; 김흥순

Publisher

[서울] : 한국지역개발학회

Date 2013-09
Journal Title; Vol./Issue 한국지역개발학회지:vol. 25(no. 3)
Pages 24
Subject Country South Korea(Asia and Pacific)
Language Korean
File Type Link
Subject Territorial Development < National Land Development
Holding 학술교육원
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Abstract

This study has two major purposes: (1) to compare satisfaction of place image in Cheonggyecheon based on nationality (Koreans, Americans, Chinese and Japanese); (2) to examine the different factors affecting the overall satisfaction of Cheonggyecheon and behavioral intention by different national groups. Findings of this study are as follows. Firstly, for the eco-friendly, symbolic and cultural factors, Chinese and Americans were more satisfied compared to Koreans and Japanese. Chinese showed the greatest satisfaction in convenience, followed by Koreans and Japanese. In terms of resting factor, Americans and Chinese expressed more satisfaction than Koreans, and Japanese showed that they were least satisfied. For overall satisfaction of Cheonggyecheon,Americans were most satisfied, followed by Koreans and Japanese. Moreover, Koreans, Chinese and Americans had greater behavioral intention to Cheonggyecheon than Japanese. (The rest omitted)