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Understanding cross cultural communications in the business sector of South Korea : Case study for foreigh staffs in Korea chaebols
- Understanding cross cultural communications in the business sector of South Korea
- Kim,Hwajung
- Institute for Cultural Diplomacy
| Title |
Understanding cross cultural communications in the business sector of South Korea
Similar Titles
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|---|---|
| Sub Title | Case study for foreigh staffs in Korea chaebols |
| Material Type | Report |
| Author(English) |
Kim,Hwajung |
| Publisher |
[Berlin,Germany] : Institute for Cultural Diplomacy |
| Date | 2013-12 |
| Pages | 13 |
| Subject Country | South Korea(Asia and Pacific) |
| Language | English |
| File Type | Link |
| Subject | Economy < Economic Conditions Economy < Economic Administration |
| Holding | ICD |
| License |  |
Abstract
Samsung has been ranked 8th on the 2013 Interbrand Best Global Brand list, and Hyundai is included within top 50th on the same list1 . Samsung Electronics has been placed in the 35th “Most Admired Company” conducted by Fortune Magazine in 20132 . Also, according to LEAD report3 , Samsung Electronics Co. has been ranked at the top with an estimated value of 116 trillion won, followed by Hyundai Motor Co. with a brand valued worth 30 trillion won 4 . Korean business conglomerate like Samsung and Hyundai are referred to as “Chaebols”, and they have been undoubtedly exerted enormous influence on South Korea’s fast-growing economy and made it possible for “the Miracle of the Han River” along with “strong government leadership” and “sound economic planning” (Yoo and Lee 1987:95). Particularly Hyundai, Samsung and LG (Lucky-Goldstar) were established in the late 1950s with support of government.
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