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Understanding cross cultural communications in the business sector of South Korea : Case study for foreigh staffs in Korea chaebols

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  • Understanding cross cultural communications in the business sector of South Korea
  • Kim,Hwajung
  • Institute for Cultural Diplomacy


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Title Understanding cross cultural communications in the business sector of South Korea
Similar Titles
Sub Title

Case study for foreigh staffs in Korea chaebols

Material Type Report
Author(English)

Kim,Hwajung

Publisher

[Berlin,Germany] : Institute for Cultural Diplomacy

Date 2013-12
Pages 13
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Economy < Economic Conditions
Economy < Economic Administration
Holding ICD
License

Abstract

Samsung has been ranked 8th on the 2013 Interbrand Best Global Brand list, and Hyundai is included within top 50th on the same list1 . Samsung Electronics has been placed in the 35th “Most Admired Company” conducted by Fortune Magazine in 20132 . Also, according to LEAD report3 , Samsung Electronics Co. has been ranked at the top with an estimated value of 116 trillion won, followed by Hyundai Motor Co. with a brand valued worth 30 trillion won 4 . Korean business conglomerate like Samsung and Hyundai are referred to as “Chaebols”, and they have been undoubtedly exerted enormous influence on South Korea’s fast-growing economy and made it possible for “the Miracle of the Han River” along with “strong government leadership” and “sound economic planning” (Yoo and Lee 1987:95). Particularly Hyundai, Samsung and LG (Lucky-Goldstar) were established in the late 1950s with support of government.