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From tradition to brand : The making of 'Global' Korean culture in milleniial South Korea

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  • From tradition to brand
  • Medina, Wang Jenny
  • Columbia University


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Title From tradition to brand
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Sub Title

The making of 'Global' Korean culture in milleniial South Korea

Material Type Thesis
Author(English)

Medina, Wang Jenny

Publisher

New York, U.S. : Columbia University

Date 2015
Pages 278
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Social Development < Others
Holding Columbia University
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Abstract

“From Tradition to Brand” examines the construction of a ‘global’ Korean culture in the late 20th and early 21st centuries through the imbrication of cultural production and information technologies. “Global Korea” seeks to transcend the geographic boundaries of the Republic of Korea while simultaneously re-inscribing the limits of ethnonational identity by confusing the temporal distinctions of tradition and ethnic belonging to the geopolitical construct of “Korea.” Globalization was introduced in Korea as a nationalist project that continued on the developmental trajectory that had been pursued by the preceding authoritarian regimes, but the movements of South Korean citizens, diaspora Koreans, and non-ethnic-Korean immigrants in and out of the country has created a transnational community of shared social and cultural practices that now constitute the global image of Korean culture. National culture had been a major site of conflict between authoritarian regimes, opposition groups, and the specter of North Korea over the representation of a unified culture and ethnic heritage. However, civil society and economic successes in the 1990s brought about a crisis of identification, while migration flows began to threaten the exclusive correspondence between citizenship and ethnic identity.