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Exploring determinants of performance indicator and customer satisfaction of accommodation sharing

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  • Exploring determinants of performance indicator and customer satisfaction of accommodation sharing
  • Cho, Yooncheong
  • Journal of Asian Finance, Economics and Business


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Title Exploring determinants of performance indicator and customer satisfaction of accommodation sharing
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Material Type Article
Author(English)

Cho, Yooncheong

Publisher

Journal of Asian Finance, Economics and Business

Date 2020-02
Journal Title; Vol./Issue Journal of Asian Finance, Economics and Business:Vol. 7(No. 3)
Subject Country South Korea(Asia and Pacific)
Language English
File Type Link
Subject Industry and Technology < General
Holding Journal of Asian Finance, Economics and Business
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Abstract

This study investigates the determinants of performance indicators and perceptions of existing and potential customers in accommodation sharing. This study uses data of Airbnb in Busan and Jeju from January 1 to December 31, 2018, provided by AirDNA. The total number of listed accommodation sharing was 5,109 accommodations in Busan and 11,502 accommodations in Jeju. More than 90 property types of registered accommodations are subcategorized and re-classified in this study. Study 1 examined the current usage and effects of factors on performance indicator in tourism destinations by applying Airbnb data. Study 2 investigated effects of perceived factors on satisfaction, intention to use, loyalty, and tourism competitiveness by applying online survey data. This study applies statistical analyses such as factor and regression analyses, ANOVA, t-test, and MANOVA. Results of Study 1 showed that usage and effects of accommodation sharing differ from regulation that is related to sharing types. Effects also differ based on travel destinations. Results of Study 2 showed how customers perceive accommodation sharing differ from pure meaning of sharing. The results of Study 1 and 2 found significant effects of price and service factors on performance indicator and customer satisfaction. The findings of Study 2 showed significant effects on loyalty and tourism competitiveness.