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Public perception at the crossroads : COVID-19 and the Media Depiction of EU countries in South Korea

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Frame of Image s: Name of author or editor. (Year). Title. Working paper, Freie Universität Berlin, Institute of Korean Studies, Berlin. ISBN:978-3-96001-002-9
Korea Focus
Public Perception at the Crossroads: COVID-19 and the Media Depiction of EU Countries in South Korea
Jaemin Shim Jaemin Shim is a Korea-Europe Programme postdoctoral research fellow at the Institute of Korean Studies, Freie Universität Berlin. Prior to the current position, he was a Fritz-Thyssen postdoctoral research fellow at the German Institute of Global and Area Studies (GIGA) and a Japan Society for the Promotion of Science (JSPS) postdoctoral research fellow at the University of Tokyo. His primary research interests lie in democratic representation, comparative welfare states, gender and legislative politics and mixed methods. He holds an MPhil and a DPhil in politics at the University of Oxford and completed a B.A. in public administration from Korea University. His works have appeared or are forthcoming in Democratization, Parliamentary Affairs, Journal of Women, Politics and Policy, and Journal of International and Comparative Social Policy. KDI School-FU Korea-Europe Programme Institute of Korean Studies Freie Univesität Berlin 2020
Abstract: The primary goal of this paper is to examine how European countries have been perceived by the South Korean media with respect to the recent COVID-19 pandemic. Based on key media outlets in South Korea, the paper examines both the saliency and sentiment of news media cover


Full Text
Title Public perception at the crossroads
Similar Titles
Sub Title

COVID-19 and the Media Depiction of EU countries in South Korea

Material Type Report
Author(English)

Shim, Jaemin

Publisher

[Berlin] : KDI-FU Korea-Europe Programme; Institute of Korean Studies, Free University of Berlin

Date 2020-11
Journal Title; Vol./Issue KDI-FU Korea-Europe Programme; Korea Focus; Working Paper:
Subject Country South Korea(Asia and Pacific)
Europe(Europe)
Language English
File Type Documents
Original Format pdf
Subject Social Development
Social Development < Health
Holding Institute of Korean Studies, Free University of Berlin (Freie Universität Berlin)
License

Abstract

The primary goal of this paper is to examine how European countries have been perceived by the South Korean media with respect to the recent COVID-19 pandemic. Based on key media outlets in South Korea, the paper examines both the saliency and sentiment of news media coverage on 27 EU countries and the United Kingdom in the first three months of 2020. The result shows that these European countries have been exposed to the Korean media substantially more than in normal times, and that was largely driven by issues related to COVID-19. In addition to the increased saliency, the sentiment analysis demonstrates that the newspaper coverage has largely portrayed key European countries from a negative viewpoint. Although European countries have so far been seen from a positive light by the South Korean public, the negative media depiction of European countries in relation to a highly salient and cross-nationally comparable crisis like COVID-19 pandemic could damage their public perception in the eyes of South Koreans.

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Copyright to papers in this series remains with the authors or their assignees. Reproduction or reposting of texts in this paper can only be done with the permission of the respective author. The proper form for citing working papers in this series is: Name of author or editor. (Year). Title. Working paper, Freie Universität Berlin, Institute of Korean Studies, Berlin