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The effects entrepreneurship and market orientation on social performance of social enterprise

  • The effects entrepreneurship and market orientation on social performance of social enterprise
  • Ma, Yoon-joo; Kim, Min-jae; Heo, Jun-seok et al.
  • [Daegu] : Kyungpook National University
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Title The effects entrepreneurship and market orientation on social performance of social enterprise
Author Ma, Yoon-joo; Kim, Min-jae; Heo, Jun-seok et al.
Publisher [Daegu] : Kyungpook National University
Publication Date 2012
Material Type Report
Country South Korea Holding IACSIT Press
Language English License
Series Title IPEDR

Abstract

The main purpose of this study is to examine the relation between entrepreneurship (innovation, progressiveness and risk-taking), market orientation and social performance of social enterprise via analysis. In order to achieve the objectives of the study, 107 effective responses were statistically analyzed using Smart PLS 2.0 and SPSS 15.0. The analysis revealed that social’s entrepreneurship, progressiveness and risk-taking had a positive effect on their market orientation while innovation did not. It was also found that market orientation of social enterprise improved their social performance such as their public performance and job creation. These study findings will provide accurate information to social enterprises, thereby offering significant managerial insights to social entrepreneurs and policy-makers.

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2012 International Conference on Economics Marketing and Management

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